Explosions!

I dont quite remember what brought back this particular late 80s/early 90s nostalgia, but do people recall the period of advertising history when everything marketed to kids involved some sort of explosion?

Theres been an explosion at the raisen factory!! Now Raisen Bran has an explosion of raisens in every box!

Theres been an explosion at the marshmallow factory and now Alpha-Bits have an explosion of marshmallows in every box!!!

Theres been an explosion at the Chips Ahoy factory!! Now Chips Ahoy has an explosion of chocolate chips in every cookie!!!!!

First of all, why were we promoting such haphazard safety management in some of our favorite factories? We were lucky that no one was ever injured in all these explosions. If I recall, that Fruit Roll Ups factory was a DEATH TRAP. We certainly got lucky that each time one of these lapses always resulted in a delightful burst of flavor or color.

Now I know that most likely, these advertising campaigns didnt actually come about from a real explosion. But what if they did? I can imagine a 60 minutes expose about our nations candy factories having poor safety environments, leading to dangerous working conditions and faulty machinery.

Maybe the first of the salvo of explosion marketing campaigns did come about from an actual explosion occuring at a factory. Maybe the vat that drips honey into HoneyComb cereal is located above the big bin where they keep the already honeyed HoneyComb. Its very possible that this vat could have exploded or imploded as a result of a pressure change or loose rigging or something. This could have resulted in the honey vat releasing its deliciously sticky sweetness into the HoneyComb cereal making it even more honey than we could have EVER IMAGINED.

I can hear it now:

SECRETARY: Um. Sir? I just got a call from Duffy, down at the HoneyComb factory and apparently there was an incident...
OWNER OF HONEYCOMB CEREAL: An incident?
SECRETARY: Yes sir. The HoneyVat exploded and now our HoneyComb cereal is even more sweet and delicious.
OWNER OF HONEYCOMB CEREAL: Dear lord. Was anyone hurt?
SECRETARY: MIraculously, no.
OWNER OF HONEYCOMB CEREAL: Thank god. Does this mean we have lost six months worth of our delicious, honey dipped, HoneyComb cereal?
SECRETARY: Well sir, I dont see how we can sell it seeing as how it wouldnt be the same product on the shelves. What would we tell the public?
OWNER OF HONEYCOMB CEREAL: Ms. Dawson, you know Im committed to honesty in advertising. We should tell our faithful customers the gruesome truth.

And the rest is history.

Feel free to post your favorite explosion slogans in the comments below, real or otherwise, this is truly an untapped goldmine of enjoyment.

And if anyone remembers the ones I was saying at the Prospector two weeks ago, I know there were some gems in there...