I know that viral marketing is the it thing when it comes to promoting your TV show, movie, or social networking site, but the current campaign for Halle Berry's film "Things We Lost in the Fire" has gotten out of hand.
The strategically placed firestorms around Los Angeles and San Diego county are certainly drawing attention to all the things that all these people are losing in all these fires, but I've heard rumblings in and around the insurance industry that whoever signed off on this grandiose scheme is going to get rubbed out.
After the whole Boston/Mooninite bomb scare fiasco, you would think that skewed-thinking advertising companies would be a little bit more cautious before they brazenly toyed with public property. With thousands displaced, damages reaching a billion dollars (which I doubt will be covered by three-day grosses on opening weekend), I'm not sure that the proper attention is being paid to Dreamworks' "Things We Lost in the Fire" because we have anarchy and death to deal with now.
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